Last updated: July 30, 2026

This Cookie Policy explains how WB Travel Associates LLC (“WB Travel,” “we,” “us,” “our”) uses cookies and similar tracking technologies when you visit wbtravelpros.com (the “Site”). It should be read together with our Privacy Policy.

1. What cookies are

Cookies are small text files placed on your device (computer, phone, tablet) by websites you visit. They are widely used to make websites work efficiently, to remember your preferences, and to report information to site owners. Similar technologies include local storage, session storage, pixels, tags, and SDKs used for analytics or advertising.

2. Categories of cookies we use

Strictly Necessary

Required for the Site to function. These enable core functions like page navigation, form submission, secure login areas, and remembering that you’ve dismissed the cookie notice. The Site will not function properly without them, and they cannot be disabled through this Site.

Examples: WordPress session cookies (wordpress_logged_in_*, wp-settings-*), CSRF tokens, load balancer cookies.

Analytics

Help us understand how visitors interact with the Site so we can measure and improve performance, page speed, and content quality. These cookies collect aggregated, non-identifying information such as which pages are visited, referrer, device type, and time on page.

Examples: Google Analytics (_ga, _gid, _gat), MonsterInsights, Vercel Web Analytics, WordPress Site Health.

Marketing / Advertising

Used to deliver relevant travel content across other websites and social media, measure ad effectiveness, and track conversions from advertising campaigns. These may be set by us or by third-party partners who provide advertising and remarketing services (for example, Meta / Facebook Pixel).

Examples: Facebook Pixel (_fbp, _fbc), Google Ads conversion tags, LinkedIn Insight Tag.

Functional / Preference

Remember choices you make (such as region, currency, or trip inquiry progress) so the Site can offer a more personalized experience on your next visit.

3. Third-party cookies

The Site may load third-party services that set their own cookies. We do not control these cookies. Their use is governed by the third party’s own privacy and cookie policies:

4. Your choices

Browser settings. Most browsers allow you to view, delete, and block cookies. Please refer to your browser’s help pages for instructions. Blocking all cookies will impact some Site features.

Opt-outs. You can opt out of many analytics and advertising cookies at:

Google Analytics: Google Analytics Opt-out
Digital Advertising Alliance (DAA): optout.aboutads.info
Network Advertising Initiative (NAI): optout.networkadvertising.org
European users (EDAA): youronlinechoices.eu

Do Not Track. Some browsers offer a “Do Not Track” (DNT) signal. There is no industry standard for how DNT should be handled, and the Site does not currently respond to DNT signals.

Global Privacy Control (GPC). Where required by applicable law (e.g., California), we honor recognized GPC signals as a valid request to opt out of the “sale” or “sharing” of personal information as those terms are defined under the CCPA/CPRA.

5. Retention

Session cookies expire when you close your browser. Persistent cookies typically expire within 30 days to 24 months from the date they were last set. Retention varies by cookie and provider.

6. Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in technology, our practices, or applicable law. The “Last updated” date at the top will show when it was last revised. Continued use of the Site after any change constitutes acceptance of the revised policy.

7. Contact us

Questions about our cookie practices? Reach us at:

Email: sales@wbtravelpros.com
Phone: (800) 211-3161
Mail: WB Travel Associates LLC, 5654 Parliament Dr STE A, Virginia Beach, VA 23462

Related pages: Privacy Policy · Terms of Service · Accessibility Statement

Cookie Policy